Utah SEO Company GB Digital – 10x Average Traffic Growth

GB Digital clients average 10x growth in unbranded organic search traffic in the first 12 months of working together. Let’s do that for you!

photo of downtown salt lake city, utah

Published in Industry Blogs:

We Only Do SEO. And We're the Best

Many of the digital marketing businesses that call themselves a Utah SEO company try to be everything to everybody. They run ads. They do website design. And social media marketing. And email. And everything else you’ll give them a buck to do. That’s fine and dandy if you want a “jack-of-all-trades, master of none” approach. 

But here at Garit Boothe Digital, we do one thing: SEO. And we’re really good at it. 

Our unique approach is what has enabled us to rank #1 for massively competitive keywords. Such keywords include: “business credit cards”, “business phone services”, “best credit builder loans”, and many more.

Utah-Based, World-Wide Experience

After starting his SEO career at Utah’s biggest homegrown SEO company, Clearlink, Garit joined the Silicon Slopes company, Nav. From there he branched out to start his own business.

His SEO techniques have grown companies as big as Verizon and AT&T as well as small businesses. Clients have ranged from LA to New York to Singapore. 

Now he wants to focus on helping more local companies rank well on Google. Utah has a lot of great businesses that don’t get the visibility they need. Let’s change that.

SEO Services That Get Results

Investing in SEO services can deliver significant long-term benefits for your business. A well-executed SEO strategy can help you achieve higher rankings in search results, drive more traffic to your website, and ultimately increase conversions and revenue.

One of the most significant advantages of SEO is its ability to deliver consistent, sustainable results over time. Unlike other marketing strategies that may require ongoing investment, SEO can continue to drive organic traffic to your website long after the initial optimization is complete.

Additionally, SEO can help you build a strong and sustainable online presence that can withstand changes in search engine algorithms and online trends. By creating high-quality, relevant content and optimizing your website for both search engines and users, you can establish yourself as a trusted authority in your industry and attract a loyal following of customers and fans.

The Components of a Successful SEO Campaign

Technical SEO

Search engine optimization involves your entire web tech stack. So we look at everything from your hosting and website code to your on-page title and h1 tags.

Our 36-point technical SEO checklist is just the beginning. Internal links, Google Search Console, and proper entity framing. Can you say schema markup? 

Content Creation

“Just create good content, and you’ll rank well.” – Said no one who actually does SEO, ever.

Each article we create for you is like a note in the symphony of topical relevance. Each new page targets a new keyword that brings you closer to dominating your industry.

Our content ranks, but real flesh and blood humans actually want to read it too.

Backlink Acquisition

It’s not enough to optimize your site and create good content. You have to promote that content.

Guest posts, digital PR, link begs – you name it, we do it.

We like to say that “links are the currency of SEO”. So we’ll make sure to get backlinks to your most important pages.

Researching Potential Utah SEO Companies

Each digital marketing agency has its forte. They’re not all good at everything. You need to do a little research to find out who is good at what. 

For example, Red Olive is great at design. Epic Marketing is a full-service marketing agency – including traditional/offline marketing services. Base Search Marketing only does link building (just one part of SEO). And SEO Werkz has SEO right there in its name, even though it offers many services.

In the world of search engine optimization, customers’ needs vary quite a bit. 

Are you an ecommerce company? Then you want somebody who knows ecommerce. Do you have a physical storefront? You need someone with local SEO expertise. Do you have a WordPress site? You need WordPress experts. And so on.

Other factors to consider are if you need web design, Google Ad expertise, or help with marketing automation. Not every agency does all of those things.

Evaluating Company Experience and Expertise

Solely within the realm of SEO, there are different niches. For example, “local SEO services” refer to the ability to rank your website within the Google Map Pack. It’s a different beast than normal SEO, and not everyone knows how to do it.

Are you interested in effective content marketing? Not every Utah SEO agency will create good content. Potential customers sometimes complain that their last SEO agency wrote horrible content for their website. 

If you want quality content work, then ask for work samples and inspect them.

Moreover, a reputable SEO company should stay up-to-date with the latest trends and best practices in the industry. They should be able to provide you with insights and recommendations on how to improve your website’s performance and stay ahead of your competitors.

Look for a company with a proven track record of success in helping businesses improve their online visibility and generate more leads and sales. (Hint: read our case studies!

A good SEO company should have a team of experienced and skilled professionals who specialize in different aspects of SEO, including on-page optimization, link building, content creation, and analytics.

Moreover, a reputable SEO company should stay up-to-date with the latest trends and best practices in the industry. They should be able to provide you with insights and recommendations on how to improve your website’s performance and stay ahead of your competitors.

Checking Client Testimonials and Reviews

Client testimonials and reviews are an excellent way to gauge the reputation and customer service of an SEO company. Look for reviews on the company’s website, social media pages, and third-party review sites like Google My Business and Yelp. Read both positive and negative reviews to get a balanced view of the company’s strengths and weaknesses.

A reliable SEO company should be responsive, transparent, and flexible in its approach. They should communicate clearly and promptly with their clients and provide regular updates on the progress of their SEO campaigns. They should also be willing to listen to their clients’ feedback and adjust their strategies accordingly.

Comparing Pricing and Service Offerings

On the one hand, not every company should be expected to be good at everything. On the other hand, every SEO agency should do the following for you:

  • Set up and analyze Google Search Console
  • Set up and monitor Google Analytics
  • Review technical SEO errors and know how to fix them
  • Make on-page optimization recommendations

Other common services offered by Utah SEO companies include keyword research link building, content creation, and local SEO. Make sure to choose a company that offers a comprehensive range of services that align with your business goals and target audience.

One overlooked area of SEO involves branded search result analysis. In other words, what do Google and Bing look like when people search for your brand name? Does your search presence lend legitimacy, or is it scaring potential customers away?

Key Factors to Consider When Choosing an SEO Company

Choosing the right SEO company for your business can be a daunting task. With the right SEO company, you can improve your website’s visibility, increase traffic, and ultimately boost your revenue. Here are some key factors to consider:

Marketing Strategy and Alignment

Obviously you want to rank #1 for your most important industry keywords – but how?

Experienced marketers set realistic campaign goals. In this context, it means only trying to rank for keywords that you can rank for. Some keywords may be too difficult, and you should have a realistic discussion about that. 

A targeted, effective SEO strategy is all that a small business or mid-market company needs. You don’t need all the traffic – just the right traffic.

A leading digital marketing agency will be transparent about timelines. You can rank for some keywords within weeks, but usually it takes months to kick your SEO campaign into full gear.

Assessing the Value and ROI of Each Option

Every business is unique, and your internet marketing strategy should reflect that. Choose a company that can offer tailor-made SEO strategies and solutions that are unique to your business needs. Avoid companies that take a one-size-fits-all approach to SEO. A good SEO company should take the time to understand your business, your industry, and your target audience, and develop a customized strategy that will help you achieve your goals.

For example, if you’re a local business, your SEO strategy should focus on local search optimization. If you’re an e-commerce business, your strategy should focus on product optimization and conversion rate optimization. A good SEO company will take the time to understand your business and develop a strategy that is tailored to your needs.

Ongoing Support and Maintenance

SEO is an ongoing process that requires regular updates and adjustments. Find a company that provides ongoing support and maintenance for your SEO campaign. Look for a company that can provide these services without charging exorbitant fees. A good SEO company should be proactive in identifying areas for improvement and making necessary updates to your campaign.

For example, if Google updates its algorithm, your SEO company should be aware of the changes and make any necessary adjustments to your campaign. They should also be available to answer your questions and provide guidance on how to improve your website’s performance.

Choosing the right SEO company can be a game-changer for your business. By considering these key factors, you can find an SEO company that will help you achieve your goals and grow your business.

Making a final decision

After researching and evaluating potential SEO companies, it’s time to make the final decision. Here are some factors to consider when making the decision:

Once you have identified your SEO needs, it’s time to start looking for a Utah SEO company that can help you achieve your goals. Here are some factors to consider when researching potential companies:

Scheduling Consultations and Meetings

Schedule consultations and meetings with shortlisted SEO companies. This will help you get a better understanding of their processes, strategies, and expertise.

During the consultations, make sure to ask the SEO companies about their experience working with businesses similar to yours. This will give you an idea of their ability to help you achieve your specific goals. Additionally, ask for case studies and references from their previous clients to get a sense of their track record.

It’s also a good idea to ask about their communication process and how often they will provide you with updates on your website’s SEO progress. A good SEO company should be transparent and keep you informed every step of the way.

Weighing the Pros and Cons of Each Company

Compare the pros and cons of each company based on your assessment criteria. Look for a company that offers the best value for your money.

Consider the pricing structure of each company. Some SEO companies may charge a flat rate, while others may charge based on the services they provide. Make sure to understand their pricing structure and what is included in their services before making a decision.

Additionally, take a look at their portfolio and the results they have achieved for their clients. This will give you an idea of their capabilities and whether they can help you achieve your goals.

FAQs

SEO software company Ahrefs actually did a study about this. They found that the most common monthly retainer is $500-$1,500 per month. (Monthly service charges are the most common way that SEO is charged.) 

They found that the most common one-off project fee is $2,500-$5,000. For small projects, the most popular hourly rate is $75-$100 per hour. 

You get what you pay for. If you are only paying about $1,000 per month for your SEO service, how many hours do you think they are working on your behalf? 

The astute business owner would be smart to budget $3,000-$10,000 per month for their SEO campaign. That way your SEO company will create great content for you and spend significant time working on your behalf. 

Any service less than $1,000 per month is most likely very low quality. 

You can get quick wins within the first three weeks of your SEO campaign. But your campaign won’t kick into high gear until you’ve been at it for about 9 months.

The reason for this is that the Google algorithm requires time. Your content needs to age over several months and it takes months for backlinks pointing to your site to age too.

Not to mention that SEO is a lot of work! Your organic search traffic goes up as a direct result of the technical fixes get implemented, the content that gets published, and the backlinks that get acquired. It takes a lot of time and effort to do all of that!

Well, we may be biased, but we think you should consider Garit Boothe Digital. 

In truth, the best SEO company for you is one that has the expertise you need and the track record to prove it. 

Even though we have enterprise experience, our sweet spot is mid-market companies. We work extensively with WordPress sites, tech companies, ecommerce companies, and growth-minded traditional businesses. 

Reach out if you like what you’ve seen. 

Let's start working on your SEO Strategy today!