Your small or mid-tier credit repair business has plenty of potential business at its disposal.
FICO’s 2024 credit insights revealed:
- Over 18% U.S. citizens were 30 days or more behind on one or more credit accounts, creating credit issues that deeply affect their credit score and credit report.
- Average credit utilization increased to 35%, with consumer debt rising higher than pre-pandemic levels.
- Missed payments on credit cards are highest, with missed payments on mortgages and auto loans trending lower than pre-pandemic levels, despite an increase in frequency.
The problem? You need to be able to reach these customers in order to offer the services for credit people need.
In this guide, I cover seven surefire credit repair marketing tactics that will get more eyes on your business.
1. SEO
Did you know that 96% of people say they use the internet?
The reality is that we live in an electronic-driven world. You need to reach people where they are, be it on their cell phones, tablets, or computers.
The key to increasing your traffic and online visibility lies in local SEO for financial services.
The first area in local SEO to focus on is the Google Map Pack.
The Google Map Pack features the top Google Business Profiles in the area relevant to the search.
The Google Map Pack appears at the very top of SERPs when you look for something that triggers it. For example, “credit repair near me”:
Appearing on the Google Map requires a Google Business Profile that features:
- Accurate business information and details
- High-quality photos showcasing your business and your employees
- Regular reviews collected from past customers
- Engagement with those reviewing your business
Landing your credit repair company on the Google Map Pack can help you see at least 126% more search traffic and a 93% increase in actions driving conversions.
Still, landing at the top of organic search results matters as well. This is where copy and content marketing come in. Implementation of the right keywords in your webpages and in various blogs used in content marketing can help you appear during relevant queries.
This will lead people to your business.
GB Digital helps you by creating a financial services content marketing strategy that prioritizes long-tail local credit repair keywords that you can rank for easily and quickly.
With a multi-pronged SEO strategy, you can start appearing to local customers and improving your digital presence. Discover how we can support you by getting in touch with us now!
2. Google Ads
Maximizing your online visibility is the best way to make sure you’re seen by the right people. Being one of the three businesses on Google Map Pack and appearing organically on SERPs are two ways to achieve this.
Leveraging Google Ads in your credit repair marketing strategy is another.
The Google Ads network is massive, making it easier to get eyes on your business and giving you the ability to target your ideal customer and attract a potential customer or lead with ease.
At least 49% of people click on PPC ads, reaching 90% of internet users and producing an average ROI of $2 for every $1 spent.
One thing to note about PPC ads is that they can be rather expensive. Paid ads for your credit repair company might start at around $7 and reach anywhere from $20 to $25.
It’s not an inexpensive strategy to secure credit repair leads, so it’s important to know exactly what you’re doing in order to ensure your marketing budget is being used effectively. Know your value proposition, write copy that converts, and consistently test and make adjustments.
3. Reviews and Testimonials
Social proof drives consumer behavior.
When’s the last time you purchased a product or service without looking at what others had to say about it first? Since the internet has made it easier to learn more about products and services prior to committing, most people won’t buy anything blindly.
In the credit repair industry, people are deeply concerned about scams, which is why reviews are everything, regardless of whether you sell a service or a credit repair software. Potential clients want to know they’re using a good credit repair organization.
Consumers have been shown to respond most to businesses with more reviews, and 77% of consumers have stated that a business must have at least three out of five stars for them to seriously consider buying their products or services.
Encourage your credit repair clients to leave online reviews, mainly on your Google Business Profile, but across various third-party review platforms as well. You can also leverage affiliate marketing with a credit repair affiliate program to tap into other people’s audiences.
The more quality reviews you have, the greater your reputation and the more confidence you will instill in those who are looking for credit repair service.
4. Social Media Marketing
To leave social media marketing out of your digital marketing strategy would be a serious mistake, given the reach that social media can have.
Your focus in your credit repair marketing campaign will likely be on two platforms: Facebook and Instagram.
Facebook is a juggernaut in the social media space. In fact, marketers have reported that Facebook marketing has provided the greatest ROI in comparison to the other platforms.
Much like with Google, the Facebook Audience Network helps you tap into Facebook’s partners in order to get ads in front of more people, skyrocketing brand awareness. Your target market most likely resides on Facebook and Instagram.
Instagram is owned by Meta and is estimated to have at least 2 billion monthly active users.
Branded content seems to show the most promise, with influencer marketing following closely behind on both platforms.
For example, you could use micro-influencers to reach your target audience. Meanwhile, you can create valuable content about how a credit bureau works or what the credit repair process looks like.
Consider which approaches would likely produce the most returns for your credit repair business.
5. Email Marketing
Email marketing is an essential component of digital marketing, but one that can be quite challenging.
Around 59% of Americans state that they receive emails consisting mostly of irrelevant or useless communications, and 40% have at least 50 emails sitting in their inbox unopened.
Acquiring email addresses through your website and attracting leads with credit repair lead magnets and other offerings will allow you to create an email list that you can use to start marketing your business to those who are most likely to need your services.
Once you’ve managed to build said email list for your credit repair agency, the most effective way to ensure your email marketing campaign is successful is through segmented emails.
Email segmentation boasts a 50% increase in clickthroughs and 30% more opened emails, boosting your ROI for greater results. The more you optimize your email marketing approach, the easier it will be to get credit repair leads in your credit repair marketing strategy.
6. Get a High-Traffic Physical Location
Digital marketing is invaluable for both strictly online and traditional brick-and-mortar businesses. If you fall into the former category, it’s the only thing you’ll be focusing on.
But if your credit repair company has a physical location, you don’t want to ignore traditional marketing tactics in your credit repair marketing strategy. Getting people in the door physically is just as important as making sure that you appear to them digitally.
Location is everything when you have a credit repair business. Why? Let’s imagine that you’re tucked away in a part of town that few people tend to pass by and visit.
While you can alert them to your presence online, you won’t be attracting attention in the real world, which means you could miss out on people who might not know your services exist or that they could easily stop by and get the help they need.
Establishing your business in a high-traffic physical location, like a home on a busy street that has been converted into a business, gets more eyes on your credit repair business and increases the chance of walk-ins to visit the credit pros.
Never underestimate the power of classic marketing and advertising tactics for your credit repair marketing efforts.
7. Billboards
Billboard marketing is far from dead.
A good billboard can attract attention, get posted on social media (if it’s funny or particularly memorable), and stick in the minds of those who drive by it or are stuck at an intersection looking at it.
Digital billboards have been shown to offer a 38% ROI, and traditional billboards have offered a 40% ROI.
Overall, billboards yield an average $6 return on every $1 spent. This is a strong ROI that appeals to any credit firm.
If you don’t have a billboard up in your town, consider the above stats and see where it might be most advantageous to place your business so that you can attract credit repair leads in person and online.
Get Started with GB Digital
If you’re struggling to see the digital marketing results you need to remain competitive as a small or mid-tier credit repair agency, GB Digital is your digital marketing agency dedicated to providing you with real results.
Our SEO services will help you boost your online presence, improve conversions, and achieve your business goals. The SEO experts here at GB Digital are always ready to support you as you take the next step in your business journey.
Book your discovery call with GB Digital today!
